ANGELICA MCKINLEY
ANGELICA MCKINLEY
After covering evolving race relations in 2015, The New York Times decided it wanted to start a newsletter focused on those particular set of issues. So I designed this landing page keeping the overall mission and brand of the Times in the forefront. We wanted something with a serious yet conversational tone since one of our goals was increased reader engagement.
The desktop is very simple and direct with action steps to sign up for or contribute to the newsletter. However, this project was designed mobile first in a way that explains to readers (step by step) why the Times is creating this new product.